Ben McCombe Unit 1

Web 2.0 and technological convergence A technological convergence is a piece of technology with multiple purposes. for example a smart phone would be as you can do a lot of things such as calls, texts and play music. However a disposable cameras are not as they only takes photos.  A black box is a devise that supplies us with all of our informational and media requirements for example a smart phone.  Today marketing campaigns are considered technological converged when they operate over a number of different digital platforms.  The dot.com boom was a huge rise in the number of internet-based companies. Where a lot of people were willing to invest in websites as they saw it as the future.  Being constantly connected and interact with people and businesses are the two main features of Web 2.0. Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of each user generated content....

Lo: To understand the differences between public service and commercial institutions  Public service broadcasting - PSB means that programmes are made for the public. No ads for example the BBC. They generally transmit programming that aims to improve society by informing viewers. They also strive to entertain their audience. Try to reflect the diversity of Britain, distinctive original content and try to inform us. it also tries to differentiate itself from any American TV that is shown in Britain. 75% of the BBC's funding is from TV licences. £147 for a colour TV and £49.50 for a black and white licence. The remaining 25% comes from commercial activities such as worldwide sales of its programmes, publications such as the radio times and Good Food. The BBC are also limited on how much politics they cover as they can't be seen to be biased as they are government owned. Remit - What will the station promise to deliver. The BBC is more educational and informative tha...