Ben McCombe Unit 1

Ownership: Call of duty is owned and published by Activision. The call of duty games are developed by; sledgehammer, who made advanced warfare, Treyarch who develop the black ops series, and Infinity ward who developed infinite warfare. Mercahndising: Call of duty are such a big franchise that they are able to release merchandise; such as, comic books and action figures. Marketing and distribution: In previous releases Activision and the developers of the games use a lot of digital media in order to make it easier for their target audience however with the newest game, the developers used billboards to represent the traditional feel of the game due to it being set in WW2. This gave fans more of a physical connection to the game which most fans had been asking for since the previous few games had been very advanced and set way in the future so it delivered what fans wanted by making the new game realistic and set in the past. Audience: Their audience is typically young adults or t...

How to access radio broadcasting: Radios  Car stereos  Websites Apps TV Different platforms that allow you to listen to radio: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital audio broadcasting, available through a DAB radio) Dedicated station's website SW (Short wave)  Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air. Heart also target families using feel good music.  All star cast: Good because it can bring in more viewers as they have popularity Bad because it can be costly Heart is owned by Global. Global also own the likes of; Classic, Smooth, Capital, Gold, LBC and Radio X.  One AM radio station is Talksport. This is owned by News UK. One FM radio station is Radio 1 which is owned by the BBC. One difference between AM and FM is the...

Tabloid - Informal, celeb gossip and contains images appealing to a lower class demographic Broadsheet - Factual, formal and political Ownership: As of 2010, The independent came under the ownership of Alexander Lebedev. The independent online is only published in digital format. The last printed edition of The Independent was published on Saturday 26th of March 2016, leaving only its digital editions. The I was also launched as a competitor for free papers. Originally a sister newspaper to the Independent, it cost only 20p when first published. However, it is now owned by JPIMedia. The Sun newspaper use social media to keep in contact with consumers. Their consumer base is a younger demographic. The Sun have used TV adverts before to target their consumer through appealing to their needs. A tabloids target audience would be people of the C2,D,E area whereas a broadsheet would typically be more interesting for people of the A,B and possibly C1 areas. Trends in rea...

======================================================================== Male target demographic due to font colours, If it was targeting women it would typically be more pink or purple coloured. Radio station, Online and website As of April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media. Under new  ownership, Kerrang! went from a weekly to a monthly magazine.  Bauer Media Group retained ownership of Kerrang! Radio, while Box Plus Network owns Kerrang! TV. History of ownership: 1981 – published as a one-off supplement in Sounds newspaper  Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspapers 1991 – sold to EMAP 2008 – sold to Bauer Media 2017 – sold to Wasted Talent In terms of advertising, Kerrang! are using a lot more digital advertising under new ownership.  Kerrang! use their youtube c...

Demographics -  In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests, and lifestyle choices. Psychographics -   Profiling of audiences based on personal beliefs, values, interests, and lifestyle. Some examples of different demographics: Age Gender Race Spending power Class Ethnicity The NRS social grades are a system of demographic classification used in the UK. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research. The classifications are based on the occupation of the head of the household. Grade Social class Chief Income Earner's Occupation (% of Pop. 2008) A upper middle class Higher managerial, administrative or professional. (4%) B middle class Intermediate manager...

The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs.  The Uses and Gratifications Theory looks to answer three questions:   What do people do with the media? What are their underlying motives for using said media? What are the pros and cons of this individual media use. Why do we consume media? Information Personal Identity Integration and Social Interaction (personal relationships) Entertainment Education Escapism Information: Finding out about relevant events and conditions in immediate surroundings, society and the world Seeking advice on practical matters or opinion and decision choices Satisfying curiosity and general interest Learning; self-education Gaining a sense of security through knowledge Personal identity: Finding reinforcement for personal values Finding models of behaviour Identifying with valued others (in the media)  Gaining insight into oneself ...

Mainstream vs Niche Mainstream - An audience that consumes a product that appeals to a wide range of groups and cultures. Niche -  The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile (e.g. age, ethnicity) The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare. =================================================================...