Call of Duty (best lesson tbf)
Ownership: Call of duty is owned and published by Activision. The call of duty games are developed by; sledgehammer, who made advanced warfare, Treyarch who develop the black ops series, and Infinity ward who developed infinite warfare.
Mercahndising: Call of duty are such a big franchise that they are able to release merchandise; such as, comic books and action figures.
Marketing and distribution: In previous releases Activision and the developers of the games use a lot of digital media in order to make it easier for their target audience however with the newest game, the developers used billboards to represent the traditional feel of the game due to it being set in WW2. This gave fans more of a physical connection to the game which most fans had been asking for since the previous few games had been very advanced and set way in the future so it delivered what fans wanted by making the new game realistic and set in the past.
Audience: Their audience is typically young adults or teenagers, however all Call of duty titles are registered as 18+ games.
Theories:
Active/passive audiences
Hypodermic needle
Desensitisation
Moral panic
The regulators for all video games is the VSC (Video standards council).
PEGI use an age rating in order to make sure all video games are safe for their audience,
3, 7, 12, 16, 18.
For age 3 the criteria is; The game should not contain any sounds or pictures that are likely to frighten young children. A very mild form of violence (in a comical context or a childlike setting) is acceptable. No bad language should be heard.
For age 7 the criteria is; Game content with scenes or sounds that can possibly frightening to younger children should fall in this category. Very mild forms of violence (implied, non-detailed, or non-realistic violence) are acceptable for a game with a PEGI 7 rating.
For age 12 the criteria is; Video games that show violence of a slightly more graphic nature towards fantasy characters or non-realistic violence towards human-like characters would fall in this age category. Sexual innuendo or sexual posturing can be present, while any bad language in this category must be mild. Gambling as it is normally carried out in real life in casinos or gambling halls can also be present (e.g. card games that in real life would be played for money).
For age 16 the criteria is; This rating is applied once the depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. The use of bad language in games with a PEGI 16 rating can be more extreme, while games of chance, and the use of tobacco, alcohol or illegal drugs can also be present.
For age 18, the criteria is; The adult classification is applied when the level of violence reaches a stage where it becomes a depiction of gross violence, apparently motiveless killing, or violence towards defenceless characters. The glamorisation of the use of illegal drugs and explicit sexual activity should also fall into this age category.
Legal and ethical issues:
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Mercahndising: Call of duty are such a big franchise that they are able to release merchandise; such as, comic books and action figures.
Marketing and distribution: In previous releases Activision and the developers of the games use a lot of digital media in order to make it easier for their target audience however with the newest game, the developers used billboards to represent the traditional feel of the game due to it being set in WW2. This gave fans more of a physical connection to the game which most fans had been asking for since the previous few games had been very advanced and set way in the future so it delivered what fans wanted by making the new game realistic and set in the past.
Audience: Their audience is typically young adults or teenagers, however all Call of duty titles are registered as 18+ games.
Theories:
Active/passive audiences
Hypodermic needle
Desensitisation
Moral panic
The regulators for all video games is the VSC (Video standards council).
PEGI use an age rating in order to make sure all video games are safe for their audience,
3, 7, 12, 16, 18.
For age 3 the criteria is; The game should not contain any sounds or pictures that are likely to frighten young children. A very mild form of violence (in a comical context or a childlike setting) is acceptable. No bad language should be heard.
For age 7 the criteria is; Game content with scenes or sounds that can possibly frightening to younger children should fall in this category. Very mild forms of violence (implied, non-detailed, or non-realistic violence) are acceptable for a game with a PEGI 7 rating.
For age 12 the criteria is; Video games that show violence of a slightly more graphic nature towards fantasy characters or non-realistic violence towards human-like characters would fall in this age category. Sexual innuendo or sexual posturing can be present, while any bad language in this category must be mild. Gambling as it is normally carried out in real life in casinos or gambling halls can also be present (e.g. card games that in real life would be played for money).
For age 16 the criteria is; This rating is applied once the depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. The use of bad language in games with a PEGI 16 rating can be more extreme, while games of chance, and the use of tobacco, alcohol or illegal drugs can also be present.
For age 18, the criteria is; The adult classification is applied when the level of violence reaches a stage where it becomes a depiction of gross violence, apparently motiveless killing, or violence towards defenceless characters. The glamorisation of the use of illegal drugs and explicit sexual activity should also fall into this age category.
Legal and ethical issues:
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One positive effect that Call of Duty has on it's players is that it satisfies the audiences personal needs to consume media. For example Call of Duty can be consumed by audiences
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