Kerrang! Magazine

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Male target demographic due to font colours, If it was targeting women it would typically be more pink or purple coloured.

Radio station, Online and website

As of April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media.

Under new ownership, Kerrang! went from a weekly to a monthly magazine. 

Bauer Media Group retained ownership of Kerrang! Radio, while Box Plus Network owns Kerrang! TV.

History of ownership:

• 1981 – published as a one-off supplement in Sounds newspaper 
• Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspapers
• 1991 – sold to EMAP
• 2008 – sold to Bauer Media
• 2017 – sold to Wasted Talent

In terms of advertising, Kerrang! are using a lot more digital advertising under new ownership. 

Kerrang! use their youtube channel of 60,000 subscribers to reach customers with advertisement. 

                                    

In terms of social media, Kerrang! use a mix of facebook, twitter and Instagram. 

Kerrang! also have their own app which brings information and entertainment to consumers. 

Kerrang! also use some traditional advertisement for example their TV advert released in 2002. 

They also had the Kerrang! tour in 2015 which was also advertised in their magazine creating a cross media synergy. 

If you look at their front covers, Kerrang! seem to follow a colour scheme of bright colours that could be used on purpose to represent the genre of music. They use a lot of red, yellow and white which could emphasise the magazine against competitors to consumers. 

Market Possibilities - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.

Circulation - The number of people who purchase a print product.