Newspapers
Tabloid - Informal, celeb gossip and contains images appealing to a lower class demographic
Broadsheet - Factual, formal and political
Ownership:
As of 2010, The independent came under the ownership of Alexander Lebedev.
The independent online is only published in digital format.
The last printed edition of The Independent was published on Saturday 26th of March 2016, leaving only its digital editions.
The I was also launched as a competitor for free papers. Originally a sister newspaper to the Independent, it cost only 20p when first published. However, it is now owned by JPIMedia.
The Sun newspaper use social media to keep in contact with consumers. Their consumer base is a younger demographic.
The Sun have used TV adverts before to target their consumer through appealing to their needs.
A tabloids target audience would be people of the C2,D,E area whereas a broadsheet would typically be more interesting for people of the A,B and possibly C1 areas.
Trends in readership
90% of adults in great Britain consumer a newspaper both digitally and physically.
46.7 Million people over the age of 15, consume news brands across digital and print versions.
This trends shows us that print readership is slowly declining while digital news is on the rise.
The second chart shows us that the circulation of print newspapers is declining between 2004 and 2010.
This was a time that technology was gaining a lot of popularity which slowly Brought away attention from print magazines and therefore made a lot of magazines release an online version of their papers.
Questions
1). Readership is an estimation of how many readers a magazine or tabloid has. In order to be considered in a publications readership, the reader must regularly read copies of the publication.
2). One difference we can see between 'The Sun' and 'The Daily Mail' is that because 'The Daily Mail' is a tabloid their target audience come from a higher social grade. 'The Daily Mail' readers typically come from social grades ABC1 whereas for 'The Sun' because it is a magazine it appeals to people from social grades, C2DE.
Another difference we can see between the tabloid and the magazine is that we can see that consumers between the ages of 15 and 34 are more likely to read 'The Sun' than 'The Daily Mail'. This could be because 'The Sun' is a magazine that appeals to a younger audience whereas 'The Daily Mail' appeals to people of an older age. We can support this statement through evidence from the graph as we can see that the numbers of readers aged between 15 and 34 is quite different between 'The Sun' and 'The Daily Mail' whereas the data from readers ages 35 and over shows us a much more even readership.
3).
Broadsheet - Factual, formal and political
Ownership:
As of 2010, The independent came under the ownership of Alexander Lebedev.
The independent online is only published in digital format.
The last printed edition of The Independent was published on Saturday 26th of March 2016, leaving only its digital editions.
The I was also launched as a competitor for free papers. Originally a sister newspaper to the Independent, it cost only 20p when first published. However, it is now owned by JPIMedia.
The Sun newspaper use social media to keep in contact with consumers. Their consumer base is a younger demographic.
The Sun have used TV adverts before to target their consumer through appealing to their needs.
A tabloids target audience would be people of the C2,D,E area whereas a broadsheet would typically be more interesting for people of the A,B and possibly C1 areas.
Trends in readership
90% of adults in great Britain consumer a newspaper both digitally and physically.
46.7 Million people over the age of 15, consume news brands across digital and print versions.
This trends shows us that print readership is slowly declining while digital news is on the rise.
The second chart shows us that the circulation of print newspapers is declining between 2004 and 2010.
This was a time that technology was gaining a lot of popularity which slowly Brought away attention from print magazines and therefore made a lot of magazines release an online version of their papers.
Questions
1). Readership is an estimation of how many readers a magazine or tabloid has. In order to be considered in a publications readership, the reader must regularly read copies of the publication.
2). One difference we can see between 'The Sun' and 'The Daily Mail' is that because 'The Daily Mail' is a tabloid their target audience come from a higher social grade. 'The Daily Mail' readers typically come from social grades ABC1 whereas for 'The Sun' because it is a magazine it appeals to people from social grades, C2DE.
Another difference we can see between the tabloid and the magazine is that we can see that consumers between the ages of 15 and 34 are more likely to read 'The Sun' than 'The Daily Mail'. This could be because 'The Sun' is a magazine that appeals to a younger audience whereas 'The Daily Mail' appeals to people of an older age. We can support this statement through evidence from the graph as we can see that the numbers of readers aged between 15 and 34 is quite different between 'The Sun' and 'The Daily Mail' whereas the data from readers ages 35 and over shows us a much more even readership.
3).
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