Radio

How to access radio broadcasting:

  • Radios 
  • Car stereos 
  • Websites
  • Apps
  • TV

Different platforms that allow you to listen to radio:
AM (Amplitude Modulation)
FM (Frequency Modulation)
DAB (Digital audio broadcasting, available through a DAB radio)
Dedicated station's website
SW (Short wave) 

Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air. Heart also target families using feel good music. 

All star cast:
Good because it can bring in more viewers as they have popularity
Bad because it can be costly

Heart is owned by Global.
Global also own the likes of; Classic, Smooth, Capital, Gold, LBC and Radio X. 

One AM radio station is Talksport. This is owned by News UK.
One FM radio station is Radio 1 which is owned by the BBC.

One difference between AM and FM is the type of frequency.

Heart is advertised sometimes by above the line traditional advertising through trucks that drive around London with advertisements on them. Another way is through billboards. A below the line method is through sponsors and having presenters talk about different products. 

Heart also have a TV ad. 

Heart also have a website. 

How is sponsorship used across the website?
How can listeners access the station? 
Which aspects of the website appeal to the target audience?

Global is a British media company. Founded in 2007. Largest commercial radio company in Europe. They own 7 of the main radio stations in the UK.

Communicorp have the franchise rights for Heart Hertfordshire, North Wales and Yorkshire. 

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